Friday 14 July 2023

Creators to get payouts from Musk’s monetisation program for Twitter

Twitter has been exploring other options since the slump in ad revenue post Musk's acquisition of the platform. (File)



Finally, some good news for creators on Twitter. Months after the Elon Musk-owned platform announced that some of its users will be eligible to earn money from the platform via ads, there is a big update on this program. The platform is sharing a portion of its advertising revenue with creators and it’s expected to reach the creators in the next 72 hours. Twitter has been sending notifications to Blue Subscribers regarding the same.

An update shared by Tom Warren from The Verge says that the long-promised portion of ad revenue to creators is finally reaching them. Warren shared a screenshot of an email that he received from Twitter with his followers on the platform.

“We want to make sure you can benefit from your posts as a creator, and this is yet another step towards that goal. You will receive your share via that Stripe account you used to register for Creator Subscriptions in the next 72 hours,” read the mail shared by Warren on Twitter.

The revenue program by Twitter is only available to users who are subscribed to the Twitter Blue service that was launched after Elon Musk took over the platform. Reportedly, the payout amount is in the range of a few thousand dollars to around $40,000 for creators who have a few million followers. Twitter has also informed that it will expand eligibility in the program to include more creators later in July.
In February this year, Musk announced that Twitter would soon start sharing advertising revenue with the creators on the platform. While there are no details on how the payouts are being determined, the developments come as a breather for thousands of creators. Besides, the move comes at a crucial time when the microblogging platform is facing stiff competition from Meta’s Threads app and other similar platforms.

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